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Fashion has become a competition

Fashion. It feels like a competition to keep up with trends rather than a way to express ourselves. Fashion is no longer about what you want to wear, it's about: What do you wear so you can't be judged?

It surprises me how much pressure there is on kids to have the latest and most popular clothes or brands. Time after time my kids tell me they NEED the latest pair of Adidas trainers or Nike t-shirt. I struggle to understand how not having them makes you so different.

Furthermore, the rate and price of the ever-changing trends is ridiculous. How is my 11 year old son expected to keep up when they change every month? But (because of social media and other kids in school) I am forced to regularly buy my kids new clothes; to save them the judgement at school.

So I think it's about time that brands like Adidas stopped using this to their advantage and began to think about the well-being of young people in this generation.

Ellie

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